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Our story

Rooted in passion,
grown with care

Born in Sydney, shaped by seasons — we believe every arrangement should feel like it was made for you, and only you.

Read our story →
Amateur Florist studio — flowers being arranged Our studio, Sydney
100% Handcrafted daily
Sydney Wide delivery
Same-day Available before 2pm
5★ Rated by customers

How it began

A small family dream
that blossomed

Amateur Florist started with a simple belief: that beautiful, fresh flowers should be accessible to everyone in Sydney — not just for weddings or grand occasions, but for the everyday moments that deserve something special.

We're a small, passionate team. Every bouquet is made the morning it ships, sourced from local growers where possible, and built around the person receiving it — not a template.

We're still growing, still learning, and genuinely proud of every arrangement that leaves our studio. Your support means everything to us.

Shop the collection →
A Amateur Florist customer with her bouquet
Detail of a pink rose bouquet

What drives us

The principles behind
every arrangement

01

Freshness
above all

Every arrangement is made the morning it ships. We never pre-build, never refrigerate overnight. If it's not fresh enough to give to our own family, we don't send it.

02

Designed
with intention

We don't pull from a template. Each order is read carefully — the occasion, the recipient, the season — and the arrangement is built around that story, not the other way around.

03

Local
at heart

We source from Sydney Basin growers first. Supporting local means our flowers travel less, arrive fresher, and our community stays stronger. It's not a marketing point — it's just the right thing.

The people

Meet the team

Work with us →
portrait photo

Vania

Founder & Head Florist

Inspired by nature and led by instinct, Vania has spent over a decade perfecting the balance between wild and refined. Every collection begins with her.

portrait photo

Sophie

Design Lead

Sophie brings structure to beauty. She oversees the wedding collection and ensures every arrangement has an architectural quality that photographs — and feels — exquisite.

portrait photo

James

Delivery & Operations

James runs our Sydney delivery network. Same-day cut-offs, fresh flowers, happy recipients — he's the reason the magic actually lands at your door.

How we work

From flower to doorstep

01

You order

Browse the collection, choose your arrangement and a delivery date. Add a message card or extras if you like.

02

We source

We select the freshest available stems from our Sydney growers — aligned with the season and your arrangement choice.

03

We craft

Each bouquet is hand-tied the morning of delivery. No shortcuts, no pre-builds — made fresh, every time.

04

It arrives

Delivered carefully across Greater Sydney. You'll receive a confirmation when it's on its way.

Ready when you are

Every occasion deserves
something beautiful

Sydney-wide delivery · Same-day available · Arrangements from $65